Consumers are bombarded daily with advertising messages, so how do you get your message to shoppers at the moment it matters the most? Smart retailers make use of a “shelf talker,” which sits directly on store shelves and calls attention to product features and can even suggest related products.
I don’t have a cat but now I feel like I have to put cat food on my grocery list…
And diapers…
Like having your own personal shopper who meows. Works for me.
But how do you prevent shoppers taking “shelf talker,” back home with them because I sure would.
Why are there no bodega cats where I go?